Wednesday, May 21, 2014

Apple No Longer The World's Most Valuable Brand

Based on a survey conducted by a marketing research firm , Millward Brown , Google in 2014 managed to beat Apple's dominance as the most valuable brand ( Most Valuable Brand ) .

Apple previously held the title for three consecutive years , from 2011 to 2013 . Study conducted by Millward Brown is to calculate the value of a brand then the ranking .

The value of the Google brand itself is estimated Millward Brown reached 158.8 million U.S. dollars . This figure increased by 40 percent over the previous year .
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While Apple , its brand value fell 20 percent from a year ago to be 147.8 million U.S. dollars .

The decrease in the valuation of these brands by Millward Brown due to a public perception that Apple considers complacent over dominance and did not show significant innovation .

On the other hand , Google assessed incentive to create innovative products that unconventional , although most of them have not been released to the market .

" Google has done a lot of innovation last year with making Google Glass , investing in artificial intelligence technology and innovate by bringing the Android operating system into the cabin of the car , " the light of Nick Cooper , executive Milward Brown , as quoted from The Verge ( 21/5 / 2014 ) .

" All that Google was giving a strong signal to consumers about what they will do in the future , while diminishing the performance of the Apple visits , " added Cooper .


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